What If a Media Sales Rep Could Create a Proposal in One Minute?

What if? What would happen if?

Let’s pause for a moment and sit with that thought. What would actually change if a media sales rep could create a high-quality proposal in just one minute?

Not in twenty minutes. Not by hunting for information across multiple systems. Not by opening Excel, a calculator, and three browser tabs. Not by double-checking prices, terms, and formatting over and over again. But in one minute - clearly, accurately, and with confidence.

What would that really mean?

What would it mean for your organization?

The impact would be immediate. The proposal process would no longer be a bottleneck but a seamless part of sales flow. Less manual work. Fewer errors. Less reliance on individual, undocumented know-how.

The entire organization would become more agile. When creating proposals no longer slows business down, the whole sales engine moves faster.

What would it mean for time usage?

One proposal: 19 minutes saved. Five proposals a day: more than an hour and a half freed up.

Where would that time go? Customer conversations. Listening. Upselling. Prospecting. Thinking.

Time that actually creates value.

What about cognitive load?

Creating proposals isn’t just time-consuming - it’s mentally draining. Searching for information, combining data, calculating numbers, formatting content - all of it consumes high-value cognitive capacity, which we all have a limited amount of each day.

If a proposal takes one minute, the sales rep preserves exactly that scarce resource: focus, energy, and mental sharpness.

Job satisfaction and well-being

What would a workday feel like if unnecessary friction simply disappeared?

When sales reps experience more moments of success, engagement increases. Stress decreases. Work feels manageable - not like an endless to-do list where small tasks consume disproportionate amounts of energy.

A well-performing sales rep isn’t a byproduct. It’s a competitive advantage.

Sales growth and productivity

Faster proposals mean more proposals. More proposals mean more deals. Simple - but true. When the same sales rep can spend more of the day on the right activities, productivity increases without adding headcount.

Now imagine what happens when the time and energy saved across your sales process increases productivity by 30%.

If the average sales rep currently sells €20,000 of media per month, a 30% productivity uplift translates into €6,000 more per rep, every month - without hiring, without longer days, and without added pressure.

That’s €72,000 per sales rep per year generated simply by enabling them to focus on the right activities.

When the same sales rep can spend less time on manual work, corrections, and internal back-and-forth - and more time selling, advising clients, and closing - productivity scales naturally. Headcount stays the same. Output grows.

Customer experience: speed and quality together

Customers don’t wait. Customers compare. Customers value ease. What if the customer received a proposal almost immediately - and one that is clear, accurately priced, and high quality?

Speed wouldn’t be the opposite of quality. It would amplify it.

Finally: what if?

What if your sales rep could create a proposal in one minute?

How much more could they achieve in a single day?

How would it show in revenue, motivation, and results?

What would happen if cognitive load were reduced - and replaced with space to think, sell, and succeed?

What could your organization achieve if every sales rep sold 30% more with the same effort?

What if this isn’t a distant vision, but a very real possibility?

What if.